Shopping in Turin · Via Roma, Quadrilatero, Porta Palazzo · Serravalle outlet and tours
Shopping in Turin: Via Roma arcades, Quadrilatero, markets and outlets
We line up Turin's shopping streets, its markets, the historic chocolate shops and the two outlets you can reach in a day, plus the tours that stop at the right shops. The one thing to know first: the luxury labels are on Via Roma, but what you can only buy in Turin lives in the Quadrilatero and at Porta Palazzo.
- DurationHalf a day for the centre; a full day for Serravalle or Milan
- AreaVia Roma, Via Lagrange, Via Garibaldi, Quadrilatero Romano, Porta Palazzo, Lingotto
- Price rangeStreets and markets free · walks with tastings €25–45* · Milan shopping tour from €150*
- Best forChocolate, vermouth, vintage and design hunters, not only big-brand shoppers
See tours
Which tour to choose
| Option | Best for | from | Note |
|---|---|---|---|
| City walking tour with chocolate shop tasting | Anyone who wants to taste gianduiotti and bicerin between Via Roma, Piazza San Carlo and the Quadrilatero | €25–45* | GetYourGuide; 2–3 hours on foot, English-speaking guide, stops in the historic chocolate shops included |
| Food and chocolate tour | Shoppers who prefer to taste before buying: vermouth, cheese, gianduiotti | €45–70* | GetYourGuide; routes go through Porta Palazzo or the centre's shops, check whether tastings replace lunch |
| Private Milan fashion and shopping tour from Turin | Groups or families after the big fashion houses of Milan's Quadrilatero della Moda | €150–250* | GetYourGuide, 10 hours with private car and escort; worth it when the cost is shared, otherwise the train is enough |
| Hop-on hop-off bus | Linking the centre, Lingotto (Eataly) and Porta Palazzo without changing transport | €22–28* | GetYourGuide or Tiqets; 24 or 48-hour ticket, only worth it if you add museums to the day |
Compare prices
| Offer | from | |
|---|---|---|
| All Turin tours on GetYourGuide GetYourGuide first | €150 | Book on GetYourGuide |
| All Turin tours on GetYourGuide GetYourGuide first | €17 | Book on GetYourGuide |
Prices observed on partner catalogues; confirm at checkout.
Turin's shopping streets: Via Roma, Via Lagrange and Via Garibaldi
Via Roma is the spine of shopping in Turin. The city has 18 kilometres of arcades and this kilometre between Porta Nuova station and Piazza Castello is the most elegant stretch: the southern half, rebuilt in the 1930s, holds the luxury houses and the international chains, while beyond Piazza San Carlo, under the baroque arcades, the labels become more affordable. The Galleria San Federico, is a detour worth taking even if you buy nothing.
Via Lagrange and Via Carlo Alberto run parallel, pedestrianised, and carry the mid-to-high fashion: Italian single-brand stores and Guido Gobino's chocolate shop. Via Garibaldi, from Piazza Castello to Piazza Statuto, is one of the longest pedestrian streets in Europe at roughly a kilometre and is high-street territory: clothing chains, perfumeries and teen brands, lower prices and real crowds on Saturday afternoons.
Quadrilatero Romano and Via Po: independent boutiques, design and second-hand books
The Quadrilatero Romano, between Via Garibaldi and Porta Palazzo, is where Turin residents buy what the chains do not sell: ceramics, small clothing labels, curated vintage, design objects and handmade jewellery along Via San Domenico, Via Sant'Agostino, Via delle Orfane and Via Bonelli. Many shops open around 11 and close on Monday, so Tuesday to Saturday afternoon is the time to come.
Via Po, from Piazza Castello down to Piazza Vittorio Veneto, is the street of books: second-hand stalls under the arcades, antiquarian bookshops, print and vinyl dealers; a vintage edition or an old print of the Mole comes from here. Short on time, you can fold Via Po and the Quadrilatero into a guided walking tour of the centre, which passes through both.
Porta Palazzo market and the Balon flea market: days and what to buy
Porta Palazzo, on Piazza della Repubblica, is generally described as the largest open-air market in Europe: Monday to Saturday, mornings on weekdays and all day on Saturday (check seasonal hours on the City of Turin site). Fruit and vegetable canopies, the covered fish market, clothing stalls at very low prices and, inside the Mercato Centrale, food counters where Piedmont cheeses and cured meats can be vacuum-packed.
Behind the market, around Via Borgo Dora, is the Balon, Turin's historic flea market: every Saturday with minor antiques, furniture, records and second-hand clothes, and on the second Sunday of the month the Gran Balon, larger and with proper antique dealers. Arrive before 10, haggle calmly and keep your wallet in an inside pocket.
Chocolate, vermouth and food shopping: where to buy Turin's own products
Turin invented the gianduiotto (1865) and vermouth (Carpano, 1786), and the shops that sell them deserve a stop as much as any museum. For chocolate: Guido Gobino on Via Lagrange, Peyrano on Corso Moncalieri, Stratta on Piazza San Carlo since 1836, Baratti & Milano under the Piazza Castello arcades and Pfatisch on Via Sacchi. Gianduiotti are sold by weight: budget €45–80* per kilo.
For vermouth and Piedmont wines, the centre's enoteche (Via Maria Vittoria, Via Bogino, the Quadrilatero) stock Carpano, Cocchi, Del Professore, alongside Barolo and Barbaresco from the Langhe. Eataly Lingotto, the first Eataly in the world, opened in 2007 in the former Carpano factory on Via Nizza and gathers everything under one roof (Lingotto metro). If you would rather taste before you buy, the food and chocolate tours stop at exactly these shops, tastings included.
Outlets from Turin: Torino Outlet Village and Serravalle Designer Outlet
Torino Outlet Village at Settimo Torinese is about 15 minutes by car from the centre along the A4, with around a hundred brand stores and advertised discounts of 30 to 70 %; a paid shuttle runs from the centre, check days and times on the outlet's site. It is the right call with half a day and no rental car.
Serravalle Designer Outlet, on the motorway towards Genoa, is the largest in Italy with more than 200 stores and the designer names Settimo lacks: about 1 hour 15 minutes by car, or the dedicated shuttle buses from central Turin with advance booking (€20–30* return, check times and departure point on the operator's site). Allow a full day. The opposite direction also works: Milan is an hour away by Frecciarossa and the Quadrilatero della Moda is a day trip.
Opening hours, tax free, Luci d'Artista and tours: practical notes and how we choose
Hours: the chains on Via Roma and Via Garibaldi usually open 10:00–19:30 seven days a week, while independent boutiques and chocolate shops close on Sunday or Monday morning. From early November to early January the Luci d'Artista light installations hang over Via Roma, Via Po and Via Garibaldi and it is the best period for Christmas shopping. Tax free: non-EU residents claim the VAT back on receipts above roughly €70 (check the threshold on the Italian customs site), validated at Caselle or Malpensa airport before check-in.
The hop-on hop-off bus links the centre and Lingotto (Eataly) without changes; for a day split between shops and museums start from our one-day itinerary. For tours we use GetYourGuide first, Tiqets for the Torino+Piemonte Card and Headout as a fallback; prices are those observed on partner catalogues, checked regularly, and the checkout price prevails.
Photos
FAQ
What is the best shopping street in Turin?
Via Roma is the one to see: a kilometre of arcades between Porta Nuova station and Piazza Castello with the luxury labels at the southern end and mid-range chains beyond Piazza San Carlo. Via Lagrange and Via Carlo Alberto are quieter and more Italian, Via Garibaldi wins on high-street chains and prices. For independent boutiques and design, the Quadrilatero Romano is the only district without mall brands.
Where do I buy gianduiotti and chocolate in Turin?
In the historic chocolate shops of the centre: Guido Gobino on Via Lagrange, Stratta on Piazza San Carlo, Baratti & Milano on Piazza Castello, Pfatisch on Via Sacchi and Peyrano on Corso Moncalieri. Gianduiotti are sold by weight (€45–80* per kilo) and keep for two or three weeks without a fridge. The chains on Via Roma also sell industrial gianduiotti, which are fine but not what the city is known for.
Are shops in Turin open on Sunday?
Chains and big brands on Via Roma, Via Garibaldi and Via Lagrange open on Sundays, usually 10:00–19:30, and almost always during the Luci d'Artista months. Independent boutiques in the Quadrilatero, many chocolate shops and wine shops close on Sunday or Monday morning. Porta Palazzo market is closed on Sunday, except for the Gran Balon on the second Sunday of the month. Check individual opening hours before crossing town.
How do I get to Serravalle outlet from Turin?
By car it is about 1 hour 15 minutes on the A21 and then towards Genoa, exit Serravalle Scrivia. Without a car there are dedicated shuttle buses from central Turin with advance booking, €20–30* return, on timetables that differ between weekdays and weekends (check the operator's site). Regional trains reach Serravalle Scrivia but you then need a taxi. With only half a day, Torino Outlet Village at Settimo Torinese is 15 minutes away.
Which days are the Porta Palazzo and Balon markets?
Porta Palazzo runs Monday to Saturday: mornings until about 13:30 on weekdays, all day on Saturday; the covered Mercato Centrale keeps longer hours. The Balon flea market, in the streets behind Porta Palazzo, is every Saturday from the morning; the Gran Balon, larger and with proper antique dealers, is on the second Sunday of the month. Check the City of Turin website for holiday changes.
How does tax-free shopping work in Turin?
Residents outside the EU can claim the VAT back on purchases in participating shops (look for the Tax Free sticker) when a single receipt exceeds the minimum threshold, currently around €70, to be checked on the Italian customs site. You need your passport in the shop; the form is validated at customs in your last EU airport, Turin Caselle or Milan Malpensa, before checking in luggage. The net refund is usually 10–13 % of the price paid.
Is a shopping day in Milan worth it from Turin?
Yes if you want the big fashion houses and showrooms of the Quadrilatero della Moda that have no shop in Turin: the Frecciarossa from Porta Nuova to Milano Centrale takes about an hour and tickets start at €10–30* each way when booked ahead. The private fashion and shopping tour from Turin on GetYourGuide lasts 10 hours with car and escort from about €150*: it makes sense for a group or for showroom appointments, otherwise train and metro are enough.
What souvenirs are typical of Turin?
Gianduiotti and cremini from the historic chocolate shops, a bottle of Turin vermouth (Carpano Antica Formula, Cocchi, Del Professore), hand-stretched grissini from a bakery, Piedmont IGP hazelnuts and a Barolo or Barbaresco from a wine shop. For non-edible gifts: vintage prints and books from Via Po, ceramics and jewellery from the Quadrilatero, or a model car or Fiat history book from the Automobile Museum shop.